Privacy Policy

Section 01

Who we are

beawareofme.com ("beawareofme," "we," "us," or "our") is a digital publication and online store focused on mental health, wellness, and personal development. For the purposes of the EU General Data Protection Regulation (GDPR), we are the data controller of the personal data described in this policy.

If you have questions about your data or this policy, contact us at contact@beawareofme.com.

Section 02

What data we collect

We collect data in three ways: information you give us directly, information collected automatically, and information from third-party tools.

Information you provide

• Email address — when you subscribe to our newsletter ("Mental Health Starter Kit" opt-in) or make a purchase.
• Name — if provided through a contact form or purchase.
• Contact form messages — the content of any message you send us.
• Purchase details — which product you bought, the date, and the amount. Payment card details are handled entirely by our third-party payment processor; we never see or store your full card number.

Information collected automatically

• Usage data — pages visited, time on page, referral source, clicks — collected via Google Analytics.
• Device & browser data — IP address (anonymized where required), browser type, operating system, screen size.
• Cookie data — see Section 05 for details.

Information from third parties

• Advertising data — Google AdSense may collect data about your browsing to serve relevant ads (see Section 05).
• Social interaction data — if you interact with our content through Meta (Facebook/Instagram), Meta may share limited data with us such as page interactions.

Section 03

How we use your data

We use personal data only for the purposes listed here:

• To deliver digital products you purchase and provide technical support.
• To send our newsletter and the Mental Health Starter Kit to subscribers who have opted in.
• To respond to your messages sent through the contact form or email.
• To understand how the site is used (analytics) so we can improve content and performance.
• To display relevant advertising through Google AdSense.
• To prevent fraud and protect the security of the Site.
• To comply with legal obligations (e.g., keeping purchase records for tax purposes).

We do not use your data for automated decision-making or profiling that produces legal effects.

Section 04

Lawful basis for processing (GDPR)

If you're in the EU, EEA, or UK, we process your data under the following lawful bases from Article 6(1) of the GDPR:

Where we rely on legitimate interest, we have balanced it against your rights and determined that our interest does not override your fundamental rights. You may object to processing based on legitimate interest at any time — see Section 09.

Section 05

Cookies & tracking technologies

Cookies are small text files stored on your device. We use them for site functionality, analytics, and advertising.

Cookies we use

Managing cookies

You can block or delete cookies through your browser settings. Most browsers let you refuse all cookies or alert you before one is set. Note that blocking cookies may affect site functionality. You can also opt out of Google Analytics using the Google Analytics Opt-Out Browser Add-on.

Section 06

Third-party service providers

We share data with the following third-party services only as needed for the purposes described. Each has its own privacy policy governing the data it processes.

We do not sell, rent, or trade your personal data with any third party for their own marketing purposes.

Section 07

Data retention

We keep your data only as long as we need it for the purpose it was collected, or as required by law. Specific retention periods:

When the retention period ends, data is deleted or anonymized. If deletion isn't technically possible (e.g., in backups), access is restricted until deletion occurs.

Section 08

International data transfers

Some of our third-party providers are based outside the EU/EEA (notably in the United States). When your data is transferred to a country without an EU adequacy decision, we rely on one or more of the following safeguards:

• Standard Contractual Clauses (SCCs) adopted by the European Commission;
• EU–US Data Privacy Framework certification, where the provider participates;
• Any other lawful transfer mechanism recognized under the GDPR.

By using the Site, you acknowledge that data may be processed outside your home country with these protections in place.

Section 09

Your rights under the GDPR (EU, EEA & UK)

If you are in the EU, EEA, or UK, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you.
• Right to rectification — ask us to correct inaccurate or incomplete data.
• Right to erasure ("right to be forgotten") — request deletion of your data, subject to legal retention requirements.
• Right to restrict processing — ask us to limit how we use your data.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interest or direct marketing.
• Right to withdraw consent — if processing is based on consent, withdraw it at any time (e.g., unsubscribing from the newsletter). Withdrawal does not affect the lawfulness of prior processing.

To exercise any right, email contact@beawareofme.com. We will respond within 30 days. If we cannot comply or need an extension, we'll explain why. You also have the right to lodge a complaint with your local supervisory authority (data protection authority).

Section 10

Your rights under the CCPA & CPRA (California)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to know — request what personal information we have collected, used, disclosed, or sold in the prior 12 months.
• Right to delete — request that we delete personal information we hold about you, subject to certain exceptions.
• Right to correct — request that we correct inaccurate personal information.
• Right to opt out of sale or sharing — you may opt out of the "sale" or "sharing" of personal information (see below).
• Right to non-discrimination — we will not discriminate against you for exercising your rights.

To exercise your rights, email contact@beawareofme.com with the subject "CCPA Request." We will verify your identity and respond within 45 days.

Section 11

Children's privacy

The Site is intended for a general adult audience and is not directed at children under 16 (or under 13, where applicable). We do not knowingly collect personal data from children. If we learn we have collected data from a child, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.

Section 12

Data security

We use reasonable technical and organizational measures to protect your personal data — including SSL/TLS encryption, secure hosting, strong passwords, and limited access. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a data breach that is likely to result in a risk to your rights, we will notify you and the relevant authorities as required by law.

Section 13

Do Not Track & Global Privacy Control

Some browsers send a "Do Not Track" (DNT) signal. There is no universally accepted standard for how websites should respond, and we do not currently change our practices in response to DNT signals.

We do recognize the Global Privacy Control (GPC) signal as a valid opt-out of "sharing" under the CPRA for California residents. If your browser sends a GPC signal, we will treat it as a request to opt out of sharing for cross-context behavioral advertising.

Section 14

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll change the "last updated" date at the top of this page. Material changes take effect when posted. We encourage you to review this page periodically. Your continued use of the Site after changes means you accept the updated policy.

Section 15

Contact us

For any questions about this Privacy Policy, your data, or to exercise your privacy rights, contact us at:

Email: contact@beawareofme.com

Please use the subject line "Privacy Request" for data-rights inquiries so we can route your message quickly. We aim to respond within 30 days.